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Press ReleaseGrowing with the country, DuPont celebrates 70 years in Brazil in 2007Record sales in 2006 of more than one billion dollars
The pathway outlined by DuPont for the 21st century includes the production of renewable materials, offering significant opportunities in sectors such as agriculture, food, biofuels and automotive industry; development of new products and services in the segments and markets it operates, as well as new market opportunities. This line of operation opens excellent future possibilities for the Brazilian subsidiary that had a record-breaking revenue in 2006 of more than one billion dollars. The company was established in Brazil in 1937 and today it has, besides a head office in Alphaville, São Paulo, 16 units around the country, in nine of which with Research and Development. Some of its brands such as Nylon®, Lycra®, Teflon®, polyester and Neoprene® were part of the everyday lives of Brazilians throughout the 20th century. DuPont's development whose first product manufactured in Brazil was explosives to build highways and hydroelectric plants is intertwined with the economic history of the country over these past 70 years. "And it looks it will continue to be like this for the next 70 years", says DuPont Brazil's president, Ricardo Vellutini, supported by significant success indicators that permit the more optimistic forecast. In his words "the celebration of our 70 years in Brazil is a major event, and everyone in DuPont should be proud of their achievements. It is not by chance that we achieved 16% growth in Brazil per year over the last five years, reaching US$ 1.1 billion in sales in 2006 in Brazil. You need a good strategy, well-defined processes, and more importantly a good motivated team and committed to the company's objectives".
For DuPont Brazil, markets such as automotive, agribusiness, construction, packaging and polymers as well as areas like safety, people and environment protection are a major focus of investment and business. Some DuPont's solutions are already in use in Brazil, including by the government, to the benefit of the population. The BAX® system, tests based on genetic analysis was chosen by the Brazilian government as the official method to detect salmonella, a bacteria causing infection in samples of food, water and the environment. The Agriculture Ministry also uses the Ribo-Printer® system to create a database of microorganisms identified by the type of food where they can be found and by geographic region so as to determine the pathogens that affect the population in Brazil. In addition, Brazil is among the countries selected by the company to implement a project aiming at meeting the needs of emerging markets. The company develops new products, mainly in the areas of nutrition, construction, food safety and renewable materials. These innovations are based on the Triple Bottom Line concept, that is, it must contribute to the society, to the environment and be a very attractive business opportunity for the company. "Looking ahead, our mission is to promote sustainable growth which must be understood not only under the financial point of view, but also as a company's contribution to the development of the society and improvement in environmental conditions. This is how we operate in Brazil, aiming at a better future for all of us", says Ricardo Vellutini. 70 years in Brazil - 70 years of innovationAlthough commercial representatives were already selling its products in Brazil since the 1920's, DuPont officially started its activities in Brazil in August 1937, as Duperial - in association with British company ICI - Imperial Chemical Industries. The famous Duco all purpose glue and coatings date from this time. In the late 1940's, DuPont started to manufacture explosives in the country participating in the major development of Brazil when highways, tunnels and mines had to be opened and hydroelectric plants built. In 1953, it ended the partnership with ICI and went on to operate under the name of DuPont. By this time, Brazilians were already familiarized with the company's products such as Nylon® and cellophane, which revolutionized packaging in Brazil. DuPont was present in people's daily lives whether in their homes, clothing, automobile, leisure and food. DuPont identified fully with modern times and with Brazilian industrial development, fabricating in the 1950's in Barra Mansa in the state of Rio de Janeiro Freon® gas used in refrigerators and the entire refrigeration industry. Neoprene®, synthetic rubber was largely used in the country for more technical applications (such as covering wires, for example), likewise the different types of plastic supplied by DuPont, raw material for numerous items from wigs to toothpaste tubes. Whilst the fledgling auto industry was using Duco paints. A major pesticide supplier, in 1967 the company also starts in Barra Mansa, Rio de Janeiro State, produce pesticides. In the 1970's, Lycra® invaded the Brazilian market and decisively influenced fashion, particularly beachwear, which became reference for the international market. In the 1980's materials such as Corian®, Kevlar®, Nomex® came to stay in the Brazilian market. Corian®, initially the raw-material for sophisticate kitchen workbenches, made it into laboratories, hospitals, and the interior of aircrafts and vessels and in furniture. Nomex®, the high-temperature resistance material is used in professional outfit and Kevlar®, the synthetic, light and resistant aramide fiber is used in bullet-proof vests and other protection equipment such as helmets and even in boat construction. DuPont starts to manufacture in Brazil the titanium dioxide, a white pigment for coloring plastic and paper products. In the following decade DuPont also launches DuPont™ Ti-Pure® R-902+, a new titanium dioxide grade specially developed for the paint industry. Automotive paints of the DuPont Chroma - Generation III line, launched in 2006, consolidate the properties that make the brand one of the leaders in this segment and add new advantages to make life easier in the paint shops. DuPont is present in packaging such as those developed for anti-age treatment, VitActive, from O Boticário, that use Surlyn®. Still in 2006, DuPont announces the DuPont Management Program in Biosafety and Food Safety, aiming at promoting in food industry a cultural change involving technology, processes and fundamentally, the human factor. Corian® career was still well successful in 2007, when one of the finalist products for the design award given by the Casa Brasileira Museum was an ofurô (a traditional Japanese bathtub) made of this material. In the household quotidian Marinex® joins Teflon® putting the resistance of the Marinex® together with practice and durability of Teflon®. The company commitment to sustainable development extends to caring for future generations and the environment. Cultivating Citizens, a DuPont project in partnership with government institutions, has been training science teachers in rural areas. With the Instituto Bio-Atlântica (Bio-Atlantic Institute), together with some of the major companies in Brazil it is working for the recovery of the Rainforest.
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